Helping agencies keep their local clients visible as search moves to AI
Jitender Ahlaawat is an independent SEO specialist who has been doing local SEO since 2017. He works behind the scenes for marketing agencies, getting their local clients found on Google Maps, in search results, and in AI answers like Google's AI Overviews and AI Mode. More than 20 agencies have trusted him with their clients' SEO.
Search is changing quickly, and clients are starting to ask their agencies about ChatGPT and AI Overviews. Jitender does the local, on-page, technical and AI search work behind those answers, under the agency's name.
If you are a local SEO agency, if you own a digital agency, and if you are to hire an SEO freelancer, I highly recommend that you hire Jitender, because he's your good-to-go SEO guy.
I work with agencies that sell SEO and websites to local businesses and need someone dependable to do the work.
When a client isn't showing up in the map pack, the cause is often something small in the Google Business Profile. Maybe the primary category is too broad, some services are missing, or the details don't match the website. I optimize and manage the profile from there. City and service pages get written for the actual place, never copied with the city name swapped. And if your agency needs local citations, I can build those too.
A page can sit on page two for years because the title, headings and copy are all aimed at a slightly different search than the one customers make. I start with what the searcher actually wants, then rebuild the page around it: titles, headings, internal links and the copy itself. I write new pages as well, with AI helping on the first draft.
Some pages get left on noindex after launch. Sometimes old URLs end up redirected to the homepage, or a plugin quietly blocks Google. Those are the first things I look for. I've done development work, so I usually fix them myself. If something needs your developer, I write it up so they can ship it without a call.
A site with one page for ten services can't rank for all ten. I plan the pages a site needs for each service, each area and the questions customers ask before they call. Then I link them so Google can see how everything fits together.
When Google isn't sure which business it's looking at, ranking gets harder. That happens when the phone number changes from site to site, or the website and the Google profile describe the business differently. I clean that up and add schema that tells Google and AI tools exactly who the business is.
Clients are starting to ask why a competitor shows up in ChatGPT and they don't. I help them get mentioned in AI Overviews, AI Mode, ChatGPT and Perplexity. I start with intent research, then write pages that answer real questions clearly, keep the business facts consistent and add schema. AI tools recommend businesses that look credible beyond their own website, so that's what I build toward.
When a client needs a new site, I can design it, build it from your Figma file, or rebuild the one they have, in Elementor, Divi or Bricks. The SEO goes in during the build, so launch day doesn't cost the client their rankings.
"The job got done quickly and done right the first time."
Every agency runs SEO its own way, and I work inside yours: your process, your tools, your checklists.
If you want a fresh look at how things are done, I can suggest improvements based on what I've seen work across 20+ agencies. I can also turn your process into written SOPs your team can follow.
Here's the order I work in on a client:
First I find out where the client stands. That means a technical audit of the site, a review of the Google Business Profile, and a look at the pages that already exist.
Before changing anything, I look at what customers actually search for and what they're hoping to find when they do.
Next I work out which pages are missing, which ones need more depth, and which ones are competing with each other for the same search.
Anything stopping Google from crawling or indexing the site gets fixed before new content goes live, usually by me.
I rebuild existing pages around the search intent and write new ones where there are gaps. Titles, headings, internal links and copy all point at what the searcher wants.
I make the business details match everywhere and add schema that agrees with what's on the page.
I optimize the profile so it backs up the website, with the right categories, services and details. Then I keep managing it.
If your agency wants them, I build citations on the directories that matter for that business.
Updates go wherever your team tracks work. Reporting stays with you, in your tools.
A few of the strongest results from client campaigns I've worked on. Business names are hidden.
Each geo-grid shows where a business appears on Google Maps across its service area. Green means top three.
18 real geo-grid reports. In each image the newer report is on the left. Click any grid to see it full size.
May–Sept 2026 vs May–Sept 2025. Business names are hidden.
How often AI answers mention and cite client brands. Six-month view, change vs the previous period. Business names are hidden.
Almost all my work comes from agencies, so agency owners are the people who know my work best.
David Thompson, Agency Owner
Ryan Levander, Agency Owner
Phil Mackie, Freelance Digital Marketer & SEO, TopSail Digital
Ryan Jackson, Agency Owner
"We have seen many providers come and go (hired and fired) but we look forward to using Jitender services for a long time coming. We are based in the united states and NEVER had an issue with communication between our time zones."
"Jitender delivered consistent quality work for our company as we grew in the home service industry. He was a big help for us when we started to scale to meet the demands of our new clients."
"Jitender is my go-to for local SEO, website audits, and details that I don't have the patience to work through."
"Jitender provides high-quality SEO services. He is very communicative and reliable and he delivers work in a timely manner."
Need help with your clients' SEO or websites? Tell me about your agency and book a 30-minute call.
